it all started with a book for a girl named aura

A Children's brand built on Gratitude, from a book written for one girl in Brampton.

Aura Kids

We create stories that entertain, educate, and inspire children during the years that shape everything — giving them the values, emotional intelligence, and inner compass they'll carry for life.

Three titles written. Aura's Gratitude for Nature and Gratitude Pizza are published and in homes across Ontario. Dino Gratitude Adventure is complete and releasing next. The first Aura Kids collection pairs Aura's Gratitude for Nature with a 50-card Gratitude Cards deck and ten wooden affirmations, so families get something to hold, not just something to read.

We are building brand-first, with schools, arts organizations and community partners across Brampton and Peel Region, where the brand is being introduced first. Publishing, distribution and licensing are the next layer, and we want the right partners in those conversations from the start.

Aura's Gratitude for Nature
Aura's Gratitude for Nature
Published 2020 · Ages 0–4
Gratitude Pizza
Gratitude Pizza
Published 2022 · Ages 0–4
Dino Gratitude Adventure
Dino Gratitude Adventure
Completed 2026 · Ages 4–8
Book Aura's Gratitude for Nature — Ages 1–4
Cards 50-Card Gratitude Cards Deck
Objects Ten Wooden Affirmations

Each card picks one ordinary thing — the sun, a meal, a friend — and asks a child to name every reason it matters. Parents get a ritual. Kids get the habit of perspective.

We work with schools, arts organizations, nonprofits and sports organizations across Brampton and Peel Region to bring gratitude-led storytelling into classrooms and community programmes. If you run a school or a programme and want Aura Kids in front of your families, get in touch.

Gurpreet Virdi-Bains, RSW
Co-Founder & Chief Creative Officer
Registered Social Worker, published author, and journalist with Today's Parent. After her daughter Aura was born, she went looking for a book that could help her grow up with gratitude, confidence, and a sense of who she is. She couldn't find it. So she wrote it.
Bram Bains
Co-Founder & CEO
Entrepreneur and brand builder with deep roots in the Brampton business community. Architect of the Aura Kids commercial and IP structure — building the business infrastructure that turns a great story into a great company.

We are building an advisory board across children's publishing, children's technology and brand building. If you have built in those worlds and want to help shape what comes next, we would like to talk.

Want to talk about a school programme, a partnership, or licensing?

bbains@aurakids.ca