About Us

Aura Kids was founded by Gurpreet Virdi-Bains, a writer, mother, and social worker on a mission to help children grow up grounded, emotionally aware, and deeply connected to gratitude.

With a background in Social Work, Gurpreet has always believed in the power of storytelling as a tool for emotional development. When she struggled to find children’s books and resources that reflected the values, representation, and emotional language she wanted for her own children, she decided to create them herself.

Aura Kids was born from that moment. What started as a personal search quickly became a platform for meaningful stories, gratitude-centered tools, and mindful resources designed to support children’s emotional well-being. Alongside her husband, Gurpreet built Aura Kids as a space where family life, culture, and intention meet.

At Aura Kids, gratitude and mindfulness are not treated as trends, but as lifelong skills. The brand is rooted in the belief that when children learn emotional awareness early, they develop confidence, empathy, and a strong sense of self. These are the foundations that allow them to lead, connect, and move through the world with compassion.

Thank you for being here and for supporting a mission that believes the smallest moments can shape the biggest hearts.